Street Beat × NIKE Winterized
ABOUT THE PROJECT
We just did it
Advertising campaign of Nike's Winterized collection for adults and children
We created the location from scratch, filmed videos for TV and social media, and held a photo shoot for digital media and printing.
To demonstrate the winter collection and create materials for different communication channels: from stories to printing.
IDEA AND CONCEPT
This is the idea and the campaign slogan. In a wintry setting, the actors show off their Nike style, infusing winter with warmth and vigour.
For targeting promotion, we came up with videos with different characters to reach different segments of the audience. And most importantly, we presented Winterized from every angle, head to toe, from trainers to jackets.
Biting Cold Style
Prior to filming, we went through the entire Nike collection and created finished looks so we could film and photograph without dozens of costume changes.
Don't Keep Kids Off Screens
Special attention is for the Nike children's collection. The collection can be used for filming TikToks, collecting Instagram likes or just being the son other parents wish they had. Or the daughter.
Behind the scenes
It's hot on the set
Each image takes 2 to 3 seconds in the final video. In fact, it took half an hour to film just one shot. See how it was.
The main model of the footage
Prior to filming, we modelled the location in 3D. As a result, we could see how we were going to film and what the models could do. Later, the location was assembled according to this sketch. Find the differences — move the slider.